Expanding into the American Market?
Prepare for Success.
You’re the founder of an Australian-
based high growth startup, thinking…
- Investors don't understand our value."
- We need more customers - and bigger."
- We're trapped in our competitors' market."
- Our competitors are doing an amazing job."
- We don't know how to understand our real value."
Can you imagine how it will feel to have new customers lining up to explore your product?
How would your life be different if you were attracting more customers than ever before?
What if you could empower your customers to become brand ambassadors and attract investors?
Welcome to
The United States Market Access Program accelerates the time to market,
and decreases the cost and risks of accessing the US Markets.
In the United States Market Access Program, you will learn to become a powerful attractor to global audiences, and to present your value to the American market.
You will be one of up to ten companies guided by a team of global experts to scale your venture and become recognised as a global market leader.
In April 2023, one company will earn a flight to the United States for meetings with Trade and Investment Queensland and a network of funders, innovators, and Fortune 500 strategics from across the US.
Prepare for Market Leadership
01 – Baseline Pitch / Analysis
02 – Overview / Intro / Disrupt /
Diversity, Equity and Inclusion
03 – Growth at Scale, Business Models and Product as a Service Framework
04 – Measuring Market Size and
Triple Bottom Line Impact
05 – Branding, Marketing and the Ideal Value Prop to deliver intangible value
06 – Commercialisation and the
Model for New Product Innovation
07 – Customer Touch Points to
Expand the Sales Funnel
08 – Building Trust and Guiding
Your Customer’s Journey
09 – Creating a Marketing Mix
for Customer Connection
10 – Beyond Google: Hacking Competitive Intelligence
11 – Meeting Your Ideal
Customer
12 – Mapping Your Growth Strategy
to Build Competitive Strength
13 – Building Assets and Creating
a Positive Workplace Culture
14 – Becoming a Magnet for
Customer Attraction
15 – Mastering the Elevator Pitch
in 4 Floors
16 – Risk = Rust: Presenting
Like a Master
Workshops: Building Value for Enterprise Sales
16 – Bringing it Together –
Building Your Perceived Value
17 – Finance and Investment Basics
17a – Embracing Enterprise Sales
Mastering the
Customer Pitch
18 – Master Your Customer Pitch
19 – Prepare and Rehearse for the Stage
20 – Pitch to a Global Audience
US Market Access
Align Your Distinctive Value with New Markets
Meet Strategic Growth Partners
Acquire New Business Introductions
One company will earn tickets to fly to America – on us. You will experience American business culture first-hand. Along with Trade and Investment Queensland, you will engage with a network of funders, innovators,
and Fortune 500 strategics from across the US.
Here are the specifics
Guided Projects
20 live virtual
project lessons
Live Instruction
17 live feedback sessions,
guided by Tom White
Workshops
Learn US finance basics
and how to build value
Master the Pitch
You will learn to be a
master presenter
Evaluations
Learn your impact, stage of
leadership, and more
Certification
Upon completion of the
program
The Pitch Event
A global audiences gives a
professional response
The Market
Your presentation will be
visible to investors globally
Promotion
Your presentations will be
promoted socially
One company will earn tickets to fly to America – on us. You will experience American business culture first-hand. Along with Trade and Investment Queensland, you will engage with a network of funders, innovators, and Fortune 500 strategics from across the US.
Is the United States Market Access Program right for you?
The leader of the team needs to understand the path to growth to share it with the organisation.
The founder or founding team member primarily responsible for growth.
Our focus is on transforming your company from a competitor to a market leader in domestic and international markets.
Weekly live lessons, exercises, presentations, and assignments prepare your pitch, including the step-by-step templates, methods, models and strategies disruptors use to own markets.
You’ll discover the process for establishing a leadership position and learn how creating customer communities will elevate your business performance.
You’ll need to commit up to eight hours each week. You’ll participate in 17 sessions, present 10 assignments, rehearse in three workshops as you prepare to make your most effective company pitch ever on pitch day.
Pitch Day is a virtual social media showcase. The participating cohort will present their company to a global audience.
Yes, you must complete all steps of the program, including Pitch Day, to be eligible for the trip to San Francisco to meet with Trade and Investment in Queensland (TIQ).
During each session, you will participate in an interactive lesson. You’ll also receive live feedback on your weekly assignments from your instructor and from your cohort colleagues.
Yes. Coaching hours will be made available once enrolled.
Yes. Upon completion, your new video will be accessible to a network of investors, incubators, and strategic partners globally.
The first cohort will have up to 10 companies.
You will learn how to sell into new cultures of the world’s most demanding markets with a new ability to solve the most pressing challenges facing your customers.
Meet Your Facilitators and Entrepreneurs In Residence
This is high-impact programming used by Fortune 500 companies and global entrepreneurs to improve their market performance. The instructional team is comprised solely of experienced, successful entrepreneurs that are experts in their respective disciplines.
Meet the United States Market Access Program team!
Tom White
United States Market Access Program – Program Curator / Facilitator
Chief Revenue Officer at Network for Global Innovation
Tom White is an entrepreneur and educator, an award-winning Industrial Designer and Storyteller who fuelled a trillion-dollar business pipeline by transforming technology companies into global market leaders.
Tom oversaw the transformation of near-bankrupt Lockheed into market leader Lockheed-Martin, the world’s largest defence contractor.
He also attracted $1B to launch the Iridium satellite network, established market dominance for Motorola Europe, and transformed bankrupt DAF Trucks into the fastest growing transport brand in the European market.
Tom has enabled start-up companies to attract more $500M in revenues and investment.
He is a professor of Business and Economics, Marketing, and Triple Bottom Line Impact at The ArtCenter College of Design in Pasadena, California, and professor of Leadership, Design Thinking and Storytelling at the International Business School, Brazil.
Tom is the Chief Revenue Officer at the Network for Global Innovation (NGIN). He received his MBA from Pepperdine University and as an undergraduate was awarded the highest honor from The Industrial Design Society of America. Tom has been recognized with top communication awards across media, cultures and industries. Tom lives in Los Angeles, California.
Brad Twynham
United States Market Access Program – Program Director
Serial Entrepreneur, Government Advisor and Global Expert in Leading Change and Innovation
Brad Twynham is a Leadership Speaker, Trainer and Mentor as well as an Investor/Board Director with over 25 years working and consulting in the areas of Enterprise Technology adoption and enterprise operating model transformation, neural networks, block chain and artificial intelligence.
He has founded and successfully exited three technology companies and has advised senior executives on significant technology transformation initiatives around the world for organizations such as Singtel, Swisscom, Union Bank of Switzerland, Visa, Commonwealth Bank of Australia and Allianz.
He has raised in excess of $US100M to fund technology start-ups and built companies that have delivered billions of dollars of value to their customers and stakeholders.
After several years living in Los Angeles, Brad now runs a Global Consulting Practice focussed on Leadership for Corporate Innovators and Entrepreneurs, is a key advisor to the Australian Federal Government in the areas of Entrepreneurship, Technology and Incubators and delivers training programs he has developed on adaptable leadership and exponential growth.
Brad now resides on the Central Coast of NSW where he can be seen regularly kitesurfing and spending time raising three future Jedi’s.
Paulo de Rezende
United States Market Access Program – Program Facilitator
Vice President of Investments at Network for Global Innovation
Mr. De Rezende is a Vice President at the Network for Global Innovation (NGIN).
Paulo has 20 years of investing experience, both in Venture Capital and Private Equity. As an early stage venture capitalist in California, he invested in and advised over 30 portfolio companies across 3 funds totalling $130 million under management, securing successful exits at DivX (I PO at Nasdaq) and NevenVision (sold to Google).
In his native Brazil, Paulo developed the investment thesis, solicited investors and raised US$225 million for a growth equity fund targeted at the Brazilian energy industry.
Mr. De Rezende is editor and coauthor of the textbook “Introduction to Private Equity and Venture Capital for Entrepreneurs” developed in partnership with the Research Center of Private Equity and Venture Capital at the Getulio Vargas Foundation, sponsored by the Brazilian Federal government. The textbook was developed to train a new generation of angel investors and early stage tech entrepreneurs in Brazil.
He holds a B.S. degree in Electrical Engineering from Universidade de Sao Paulo, Brazil and an MBA from the MIT Sloan School of Management
Vu Tran
coLab Entrepreneur in Residence
Co-founder and Chief Evangelist at Go1
As a co-founder and chief evangelist of Go1, Vu’s responsibilities include engaging with key industry leaders and stakeholders across all sectors to share Go1’s experience in transforming workplace learning.
This includes engagement with government sectors on working to leverage Go1’s experience, technology and course marketplace to address key social issues such as skills, employment and supporting industry and small business.
Vanessa Garrard
coLab Entrepreneur in Residence
Entrepreneur, Chair and Non-Executive Director
Vanessa is an experienced entrepreneur and non-executive director.
She has over 25 years’ experience in establishing , scaling and growing companies across Australia, United States, New Zealand, UK, Europe, China and Hong Kong and has led teams across 8 countries.
She has founded 17 companies over the past 25+ years and understands the highs and lows that come with founding, scaling and exiting companies.
She has successfully raised capital, acquired companies and sold her companies, representing over $1billion in annual revenues.
She now sits on 5 boards and is the Chair of 4 of those.
Vanessa’s passion for business has seen her ranked in Australia’s Top 30 Female Entrepreneurs list 5 years running, BRW Fast 100 lists, Australian EY Entrepreneur Of The Year for Industry. Telstra Young Business Woman of the Year and Vanessa was named in the Australian Financial Review 100 Women of Influence
Izzy Whitelock
coLab Entrepreneur in Residence
Chief Operating Officer at IXUP Limited
Elizabeth is COO of early stage startup IXUP Limited, leading the creation of new systems, processes and the team, as well as revenue growth.
Previously, Elizabeth held the role of CEO and Founder of Houston We Have. Whilst with Houston We Have her leadership saw the company listed on the ASX and develop a presence in multiple countries. A visionary executive, Elizabeth foresaw the benefits of AI and its commercial application in risk mitigation.
Elizabeth is passionate about the coaching and mentoring she provides to local tech companies in the UK and beyond, helping them to shape and grow their business as well as assisting them in seeking funding and channels to market.
Skilled in managing large multi-disciplinary teams for global tech, particularly in the arena of data, analytics and business intelligence, Elizabeth has a singular focus to develop human-centred AI.
This unique practice of ‘Augmented Intelligence’ embodies the very best of machine-learning and the power of technology with irreplaceable human inputs for enhanced decision making in changing and uncertain environments. Based on first-hand experience herself, Elizabeth continues to champion the role for responsible AI in improving the lives of our fellow citizens and the world we share.
Houston We Have uses its own patented human-centred AI software to capture experience, wisdom and data and applies it to multiple related scenarios allowing humans to see the consequences of actions or inactions and to stay in control. Originally designed for Australian Defence, the software uses complex mathematics to process information without bias and allows users to plan more effectively and manage events more quickly and with fewer errors.
Today the company helps a wide range of organisations, both government and commercial, deal with complex situations where the ability to understand and communicate (free of emotion) the reasoning behind major decisions is critical.
Leigh Kelson
coLab Entrepreneur in Residence
Technology Commercialisation, Entrepreneur in Residence, Advisory and Board Member
Leigh is serial entrepreneur, cloud computing pioneer, web technologies veteran and public company CEO and board member.
Leigh has founded 10 ventures over the last 30 years with some wins and some losses, including a number of successful exits. Over his career, he’s been involved in raising more than $100 million in funding and overseen 3 successful IPOs on ASSOB and the Australian Stock Exchange.
In addition to assisting entrepreneurs to scale up, his current focus is on improving Australia’s innovation and technology commercialisation, with his current focus on fire technologies and innovation. Leigh is an engaged mentor, advising a portfolio of early-stage ventures on their commercialisation strategies.
He has led the commercialisation of technologies in a diverse range of sectors from enterprise cloud computing, web technologies, biotechnology and media/social media, entertainment and fire technologies.
Stefan Korn
coLab Entrepreneur in Residence
Chief Product Officer at Callaghan Innovation
Stefan is an experienced entrepreneur, business strategist and investor with a strong background in managing high growth ventures, early stage investment and software development.
Stefan has a PhD in Computer Science (or more specifically in Artificial Intelligence) and an MBA in international business.
Stefan currently works as a General Manager for New Zealand’s innovation agency Callaghan Innovation and has previously led Creative HQ Ltd, the country’s largest provider of incubation, acceleration and innovation programs.
Prior to his role as CEO of Creative HQ, Stefan ran his own private incubator, WebFund, which launched and developed many successful ventures in New Zealand such as Appreciation Engine, BaseDiary and Bookfind, all of which are now operating successfully overseas in Australia, the US and Europe. Stefan has also been active as an investor through his angel investment company HyperStart.
In 2012, international publishing house Wiley published Stefan’s start-up and early stage venture investment experience in the book ‘Successful Online Start-ups for Dummies’. In 2010, Stefan was recognised as New Zealander of the Year by North and South Magazine for innovation in parenting education with one of his start-ups, DIYFather.com.
Don’t let another day go by before you commit to becoming an audience attractor and global market leader.
Up to ten spaces are available for our inaugural cohort.
Applications are open through to 1 July, with successful applicants announced in August.
For more information download the US MAP Application Information Pack (PDF 293 KB).
